Egblyss Social Campaign.
Pharma that doesn’t feel like pharma.
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People don't scroll looking for pharma content. They scroll looking for stories, advice, entertainment, and people they can relate to.
For Ebglyss, we set out to create a social ecosystem that felt native to the platforms where audiences spend their time. Instead of traditional healthcare advertising, we built content inspired by creator culture, social trends, and authentic storytelling.
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We developed a social-first content ecosystem built around four distinct voices: creators, athletes, dermatologists, and people living with eczema. Each brought a unique perspective while reinforcing a shared message: Ebglyss can help people spend less time managing eczema and more time living their lives.
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From influencer partnerships and athlete collaborations to dermfluencer content and patient stories, we used a flexible production model tailored to each format. We created original content, partnered with creators, collaborated on tandem shoots, and developed compliant social-first scripts that balanced authenticity, education, and regulatory requirements.
THE WORK
Time out to Eczema
Built around the idea of putting eczema in "Time Out," the campaign celebrated getting time back through social-native, UGC-inspired videos featuring diverse skin tones and lived experiences—helping more people see themselves reflected in the stories.
Advocate Suni Lee
Eczema advocate and olympic gold medalist and Suni Lee partnered with Ebglyss to raise awareness and inspire more open conversations about eczema that brought visibility, authenticity, and a trusted voice to the community.
Winter Olympics
Olympians Erin Jackson and Maddie Mastro reflect on teir eczema experience to inspire a shitft in the ecsema conversation, using their calm confidence as ahtletes to amplify EBGLYSS awarness across social platforms.
Dermfluencers
Social-native educational videos featuring dermatologist creators translate expert guidance into approachable, engaging content while answering common questions about eczema. Every script was crafted to balance authenticity with regulatory compliance.
Suni Lee, Eczema Advocate
Olympic gold medalist and eczema advocate Suni Lee partnered with Ebglyss to raise awareness and encourage more open conversations about eczema. Through a series of social-first videos inspired by her personal journey, we helped build a more connected and supportive eczema community.
Put Eczema in Time Out
Built around the idea of putting eczema in "Time Out," the campaign celebrated getting time back through social-native, UGC-inspired videos featuring diverse skin tones and lived experiences—helping more people see themselves reflected in the stories.
Calm Confidence
EBGLYSS + 2026 MILAN CORTINA OLYMPICS
Olympians Erin Jackson and Maddie Mastro reflect on teir eczea experience to inspire a shitft in the ecsema conversation, using their calm confidence as ahtletes to amplify EBGLYSS awarness across social platforms.
Dermfluencers
Social-native educational videos featuring dermatologist creators translate expert guidance into approachable, engaging content while answering common questions about eczema. Every script was crafted to balance authenticity with regulatory compliance.