THE POWER OF INFOGRAPHICS
When information is clear, people engage. Through an infographic-driven approach, we translated complex social issues into accessible, shareable content that encouraged understanding, conversation, and action.
AARP Aliados Adelante
Latinos. Beauty. Age.
Aliados Adelante.
A dynamic campaign.
Integrated, infographic-led campaign for Aliados Adelante, AARP's Spanish-language advocacy platform, using culturally relevant content to simplify complex topics such as Social Security, voting information, and informed civic participation, delivering measurable results well beyond expectations.
100 → 25,000 followers in one week
24× higher growth than projected
Medicare
Social Security
RX Costs
Ask your candidate
Learn. Register. Vote.
Latinos, Beauty, and Age.
AARP commissioned groundbreaking research to explore how Latino culture shapes perceptions of beauty and aging. Our challenge was to transform those insights into a compelling, culturally relevant campaign that sparked conversation and reached audiences across Spanish-language television, Times Square, digital, and social media.
