Pushing creative intelligence to the next level.
Peloton's CRM ecosystem required more than great creative. It demanded a scalable system that could deliver personalized experiences across every stage of the member journey.
Collaboration Without Constraints.
Personalization works best when creativity and systems work together. By expanding existing design systems and component libraries, we created a flexible foundation that allowed new ideas to scale while maintaining a consistent brand experience across every customer touchpoint.
Flexible Production. Scalable Results.
Design systems aren't about creating templates, they're about creating possibilities. Through modular components and reusable design patterns, we developed a creative framework that could adapt across products, audiences, and lifecycle moments, making personalization both scalable and efficient.
Elevating the CRM ecosystem.
From onboarding and cross-sell automation to loyalty and retention, every communication was designed as part of a connected customer journey. By combining personalization with a consistent visual language, we helped create experiences that felt relevant, cohesive, and unmistakably Peloton.
THE WORK
BIKE WELCOME SERIES
Setting the Foundation for Lasting Member Relationships.
Nurture leads through a journey that allows them to envision Peloton as a part of their daily lives. They already have a baseline level of interest in their fitness journey, but they need to understand the breadth and depth of the Peloton experience.
CROSS SELL AUTOMATION - TREAD
Follow-up Personalization.
Identifying and recommending additional products tailored to each member’s interests and current selections.
PERSONALIZATION
Loyalty and Retention
Keeping members excited and engaged, so they’re proud to be part of the brand community.
Year in Review
•Highest performing annual summary email.
•Highest performing social engagement.